Marketing Strategy of Mcdonalds - 1992 Words

Introduction: McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was†¦show more content†¦1. Product It is known that most products go through a ‘product life cycle’, which sees all kinds of product will eventually go to the ‘decline’ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonalds constantly works to satisfy customers by developing new products to appeal them. For example, McDonalds introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonald’s added a new product line named ‘great taste of America’ so as to attract young customers. (UK McDonald’s, 2012) 2. Price As we all know that customers draw their own mental picture of what a product is worth, therefore, it is important for McDonald’s to know the customer’s perception of value. (Brassington and Pettitt, 2006) McDonald’s will change their product price time to time based on the result of the marketing research, and offer the most reasonable price for the customers. 3. Promotions Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion. 3.1 Advertisement Advertisement is conducted on TV, radio, website, poster site, and all kinds of media thatShow MoreRelatedMcdonalds Marketing Strategy1136 Words   |  5 PagesMarketing Principles Individual Assessment, Part 1 Company: McDonalds Corporation McDonald’s is the world’s largest fast-food restaurant chain. It has more than 32,000 restaurants in over 100 countries, generates sales revenue of over $ 60billion and services over one billion customers every year (over 58 million customers daily). Question 1: In a highly competitive business environment most companies have moved away from mass marketing and toward target marketing, identifying market segmentsRead MoreMarketing Strategies of Mcdonalds3677 Words   |  15 PagesAcquisition and Retention Group RITABRATA GHOSH (316) M.S. 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They are running their business almost in all countries and they are doing really good and holds a good position in the market. Approximately they are having 32,000 local restaurants all around the world and also they are serving near about 60 million peopleRead MoreMarketing Strategies of Mcdonalds in India Essay4740 Words   |  19 PagesEXECUTIVE SUMMARY Marketing is a procedure of attracting prospective customers and consumers in your products and services. However the crucial word in the above sentence is â€Å"procedure , hence marketing incorporates researching, advertising, selling, and distributing your products or services. Hence we planned to focus on one of the best known brands worldwide, McDonald’s Corporation. The following executive summary presents the key marketing aspects of McDonald’s Corporation and should be readRead MoreMarketing Strategies Of Mcdonald s Corporation Essay3146 Words   |  13 PagesPartial Fulfilment of the Requirements for the Degree of Bachelor of Commerce (Honours) At AMITY COLLEGE OF COMMERCE AND FINANCE AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA 2015 â€Æ' DECLARATION Title - Marketing Strategies of McDonald’s Corporation I declare (a)That the work presented for assessment in this Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately

The History and Development of Assessment and Evaulation

Assessment and Evaluation, Definition, History and Development† Introduction In this short essay we will define â€Å"Assessment and Evaluation†, we are going to compare several definitions found in diferent books and web pages. We will be writing about the history and development of â€Å"Assessment and Evaluation† and how it is very important for the counseling profession. As we will later reasd in this essay, assessment and evaluation are two terms with different definitions and sometimes is used as the same word, but in counseling they are used together. Then we will discuss about â€Å"The role of Assessment in Counseling†, this is an important topic because assessment is an integral part of counseling, therefore practicioners should be competent in this area. We will begin this essay defining Assessment and Evaluation, let’s review three definitions found in three different sources: In their article â€Å"Multiple Assessment Methods and Sources in Counseling:Ethical Considerations† authors Leppma, M. and Dayle, K. define Assessment as: â€Å"the systematic process of gathering information about an individual in order to make decisions or inferences about that person (American Educational Research Association [AERA], American Psychological Association [APA], National Council on Measurement in Education [NCME], 1999; Haynes O’Brien,(2000)†. This definition seems to be a short definition compared to gatheringShow MoreRelatedCase Study : Bridge Based Management1460 Words   |  6 Pagescapacity to evaluating least plan prerequisites for plague level of administrations. [Engineering Management] Problems Associated With Bridges Development Accidents A substantial number of extensions falls as they`re been constructed, which may appear outlandish. Tragically history has that the most dangerous development mischances is amid development of a bridge. A case is the 1907 of the Quebec Bridge[John Deans, 1907] that crosses St. Lawrence River shows and proof of designing error. (Ed Grabianowski

Tma B322 Free Essays

Question 1 A) Innovation is about finding new or better method of making something, a product or a service. Innovations are born due to several reasons . Peter Drucker has outlined seven sources of innovative chances or opportunities . We will write a custom essay sample on Tma B322 or any similar topic only for you Order Now I am going to identify them below. 1. Unexpected happenings, as a sudden event that can be a indication of a distinctive chance for innovating or entrepreneurship. 2. Incongruity, as the divergence between what everyone think of a thing and the reality of it , this difference can create an innovation. 3. Innovation born when a new process is needed is a chance to fill the gap and create something new. . Changes happened to the industry structure can be a possibility for an innovative product to pop out 5. Demographics change such as population size, employment level and income ranges. 6. Perception variation along with mood and meaning of general assumptions can form an innovation. 7. New knowledge acquired based on fresh advances in scientific and technological fields can produce new goods to the market. [Tetteh,2008] Gary was a risk taker, his innovations were the result of unexpected happenings that combined with his great mind generated new and interesting products. It is said that his first step of being innovative and risky was an end result after reading a newspaper ad about the availability of large quantities of powder soap. He evaluate the news as a great one since the countries was just getting out of a war state and people will find this product pretty attiring. This unexpected happening has made Gary a deal that created a tiny wealth of a 30,000$ at that time when he contacted the right people and informed them about his product and made the sale from scratch. Word count: 288? B) According to Schumpeter, innovation is the process of introducing new products in addition to techniques to the market. These products need to be new or radically improved. Schumpeter identified five types of possible innovation: 1. Producing new kinds of goods or modifying the of attributes of the existing ones. 2. Introducing new way of production which might be based on innovative technical and scientific findings. 3. opening new market 4. Using new resources and raw materials in the inputs. 5. new organization of production and industry . What Gary has done is finding products and making them more attractive by adding some options or features to them, what he said about his products is that there are normal products with a twist. This twist can be new look or design or new attributes added to them. We can see that Gary’s type of innovation is product innovation, which consists of changing a feature or a look of an available product. Furthermore, Gary as an adventurer has introduced new products from toys and other amusing stuff to the market. For example: the plastic farm of ants , the spud gun and the fly cake which have made great successes and rewards. For instance, he released balloons that were designed as giant animals , this change in the look of the balloons attracted people and made them buy them in huge quantities . Mixing his original ideas with the product that is presented have resulted in new product that is a real money maker. Word count: 251? Question 2 A) Gary as shown in the case is a very successful entrepreneur. He combined great traits of successful and honored men in the business world. Gary was a normal person who hasn’t a degree in business but what he has is the idea and the initiative to take this idea to the last level and making it worthwhile. He has marketing skills, he knew what attract customers and also he knew how to convince people to buy his products that were not ordinary products, but with his skills and creativity he changed the actual product and made it more appealing in the addition of the fun part for ex: animal look balloons and plastic ant farm. Gary forever looked for high accomplishments and wanted to achieve his dream to be a millionaire from the beginning and he reached his goal. [Davison,2008] Being an ambitious person who is to a great extent motivated towards success, knew how stay focused and identify the opportunity when he sees it as he did when reading the soap powder availability in the market and took risk to make his first great sale, that showed how clever he was by perceiving this opportunity and evaluating it to decide that it will be a great offer for people after the war. Having the mental ability to think in an intelligent and creative way for doing all kinds of business while keeping his eyes on the objective and not losing the energy however remaining persistent to take risks and new challenges by introducing high number of innovative products to the market without fear of failure are the reason behind the enormous success of this inspirational entrepreneur. Word count: 276 ? B) An entrepreneur is a person who has the potential to do something different. Being an entrepreneur is about having the right skills and the right idea along with the right experience and in the end being able to generate a totally unique innovation Gary as an entrepreneur is a risk taking individual who enjoys taking the chances and entering uncertain situations to do business. Many characteristics that he owned helped him be the entrepreneur he is now. The many experiences he has from his childhood, in hi father grocery’s store and the experience he gained in the army and combining them all together taught him that being risky can be quite fun and very profitable. Furthermore, having an idea and staying focused on the goal of making that idea an innovative creation next to realizing good opportunities and chances for a fresh venture were strengths for Gary and reason behind his success. Having the potential is about generating ventures and succeeding from scratch, the entrepreneur is innovative and inventive and knows how to develop his ideas and turn it into a success and money. Gary is self confident and multi-skilled, he didn’t focus on one field for business, and his interest was in marketing. He still remained confident when he faced of difficulties and failures and discouraging circumstances. Gary gathered in his personality the potential to be a successful entrepreneur. The risky trait, the experience, the intelligence, the initiative, the creativity, the know-how, the complete commitment and dedication to achieve his objectives. Word count: 252 ? Question 3 Innovation is spreading vey fast in the economic world. Innovation permits nations and countries to grow rapidly better than cultures that aren’t adopting innovation. Acquiring ideas of technological and innovation is actuality important for achieving organization’s competitive advantage. Everett roger has discussed the importance of customers adopting and using innovation, since customers are the most vital part of the business process. That is what the purchasing pathway network that includes several stages of introducing the products until the consumer purchase them . The purchasing network perspective got great interest from different business people, among managers, consultants, and decision makers are aiming to promote the innovative capability for organizations. Firstly innovators asses what is needed and wanted under the competitive pressure and the need to produce different products. After that it comes releasing the product, making the ads for it to attract new customers and position the image of the product in the mind of customers to make them move and buy the product. Mankin, E 2007] People are divided into several levels of innovation adoption , some of them are innovators who like to purchase the product first, and then comes the later adopters who wait for another people to try the product before them because they fear it will not satisfy them for example purchasing an iphone The purchasing pathway network is greatly advised for organization or firms when designing a project since the innovator need to know that people’s percep tion of the innovative product differ where there is a crucial need to identify different users adoption behavior. Word count: 255 Question 4 The six markets model illustrates the view of where the marketing of goods can be applied. The six domains appearing above are the ones that organizations direct their marketing strategies by. Those markets are: the referral market where the organization has good communication links with some experts and professionals in business world who can recommend others regarding purchasing products and other decisions. The supplier markets, recruitments markets, influence markets and internal markets or employees. For example The Word of mouth communication can be recognized as a valuable method in the marketing mix. Each of these interactions must be managed with a strategic plan. Gary’s marketing activities were shown firstly when he marketed the powder soap from the supplier market and offered them for people he already met (referral market) and he succeeding in making the deal . Then he used the mail-order business and published an ad in the newspaper, and customers saw the ad and were attracted by it (customer market). He introduced also new products in national trade fairs also considered as customers market. He has set up a billboard next to his house that declared the image and the marketing intelligence he had. Big companies and executives were attired by the billboard and became known among businessmen. Moreover, Gary has published two books that showed his knowing in promoting his experiences and stories to his students( internal markets). SO we can see that Gary has used the whole framework of the six markets in his business life. That helped him becoming successful and a winner in the entrepreneurship and marketing world. Word count: 263 ? References Davison, ED 2008, ‘Social Entrepreneurship’, Social Entrepreneurship — Research Starters Business, p. 1, Research Starters – Business, EBSCOhost, viewed 7 May 2012. Mankin, E 2007, ‘Measuring Innovation Performance’, Research Technology Management, 50, 6, pp. 5-7, Research Starters – Business, EBSCOhost, viewed 7 May 2012. Tetteh, VA 2008, ‘Entrepreneurship Business Planning’, Entrepreneurship Business Planning — Research Starters Business, p. 1, Research Starters – Business, EBSCOhost, viewed 7 May 2012. How to cite Tma B322, Essay examples

Human Resource Management Planning and Reproduction

Question: Describe about the Human Resource Management for Planning and Reproduction. Answer: Introduction According to OLoughlin Griffith (2013), reflective writing is a kind of writing which helps a person analyze the past events of life and take lessons from those events so that they can be helpful in the future. Reflective writing does not only mean to put the past events in writing, but reflective writing is lot more meaningful than that. As per Charon Hermann (2012), writing descriptions about the past events does not fulfill the demand of reflective writing if they are not critically analyzed. Critical analysis of past problems provide clear picture of what is needed to be done in future to avoid those problems. Thus, there is a lot of importance of reflective writing in a persons life (Kurunsaari, Tynjl Piirainen, 2015). The main aim of this report is to create a link between reflective writing and one of my past life events. For this report, I have chosen one of my past life events and have expressed my reflections about that event. The Event I am going to share one of my most important events of my life. This event has helped me in many ways. I am a student of management. I have completed my Masters in Business Administration (MBA) couple of years ago. However the journey of completing my MBA was not an easy one. I have faced a lot of difficulties at that time from different sides. One of the difficulties was the sanction of my education loan. My family was facing some financial crisis at that time and I had to go for education loan to study MBA. The problem was that the sanction of that loan is a very complicated process. My college referred my name to the bank for my education loan, but still I had to face some major problems at that time. As education loan does not need any guarantee, my father was the second applicant of my loan. Some documents were needed of my father and mine at the time of the sanction of the loan which included the trade license of my fathers business; but due to some reasons, the trade license w as not available that time. Thus, as a substitution, we had been asked to provide an income certificate of my father from Sub Division Officer (SDO). The Experience That time was the hardest time of my life. There were many reasons that made me the most frustrated person in the world. The sanction of the loan was not the only problem, there were many incidents were going on in my life. The session was already started and I had to commence my classes. The main problem was with my fathers income certificate from the SDO. It was a lengthy as well as complicated process to obtain the certificate from the SDO. One cannot directly go to the SDO for the certificate. There was a hierarchy. One must obtain an income certificate from the local councilor. After that, that certificate has to present to the chairman of the municipality to get another certificate. Then the certificate from the chairman needs to present to the Chief Officer of the Municipality and after examining that, the Chief Officer issues another certificate. This final certificate needs to be presented to the SDO and after examining that, he will issue the final income certificate. I had to go to various government offices and banks for this purposes. As I stated earlier that my MBA classes were already started, I had to miss a lot of classes to get the income certificate. Eventually, this total process was hampering my study as well. At that time, I went to a lot of people for support and help, but what is get is rejection. That means they refused to help me on that particular problem (Ryan Ryan, 2013). My Thoughts and Feelings All those incidents made me very much de-motivated at that time. Doing MBA has been the greatest dream of my life. After completing my graduation, I was very much eager to do the post graduate in business administration. My dream of doing MBA was at stake while I was facing all those difficulties. I did not know exactly what needs to be done to get those problems resolved (Zipf, 2016). I was frustrated as well as tremendously de-motivated. I was facing failure so many times that I have never faced before. I used to think about these matters all time and it made me detached from all my relatives and friends. At one point, I had considered that I would not be able to complete my MBA due to not sanction of my education loan as we did not had the financial power to complete my MBA without the support of anyone. I had tried other ways so that the loan can be sanctioned without the income certificate from the SDO, but all went in vain as there was no replacement and substitute of that docu ment. At that time my father came to the rescue. Then he took all the maters in his hand and resolved all the issues. My father is not a rich man, but what he has is the tremendous will power. He always says me to believe in myself and keep faith on God. He also faced a lot of difficulties, but he never gave up. As a result, he actually did it and obtained the income certificate from the SDO. His never die attitude made the whole thing possible. My Reflections Standing today, I can see the clear picture of the past that what I did in the past about that event. This particular event of my life has taught me a lot of lessons. In this section, I am trying to connect my learning with my life. One of my natures used to be that I gave up easily. Whenever I faced any problem, I got panicked easily before. This is the reason I had to face a lot of difficulties at that moment (Wood, 2013). I needed to think the problem calmly and should arrange the routine accordingly so that I do not have to miss any classes. I could not do it because I was scared of losing my dream and that fear made me frustrated and unorganized. Another aspect was lack of confidence. I have learnt from my father that confidence is a crucial factor in success (Molina, 2013). My father was always confident to resolve that problems, but I was not. This is the reason that I had to face failures in that issue. However, we all know that failure is the key to success. I have learnt a lot from that particular event. It has changed the way I used to look at the world. First of all, I have learnt from my father that confidence and self-believe is an important factor which a person must have to become successful (Cho y Oo, 2012). It is very essential to be calm at the time of any crisis. The situation become nasty if one fails to stay calm at the crisis time. Every problem has a solution and one needs to think calmly to get the solution. This particular problem has taught me to face every problem in life. There will be more problems if someone runs away from the problems instead of facing them. These lessons have been helping me in every aspect of my life. I have recognized some hindsight while I was in the problem situation. There is always someone to help you or show you the right way to accomplish a job (Moon, 2013). My father is the one. I should have consulted with him earlier. Then I did not have to face those difficulties. On the other hand, there were some people who could show me the easiest way to solve the issue. Thus, whenever I face any problem, I try to find out the people who can be real help to me. The most important lesson is that every problem has solution as problems are ther e to be solved. We need to find out the solution of the problems rather being scared of them (Berger, 2016). Conclusion Life is all about ups and downs. A life without difficulties is not a life. Even the heartbeat of a person shows ups and downs; the line becomes straight means the death of a person. What I have discussed above, is the toughest phase of my life so far. I have overcome that situation with the help of my father. He is the idol of my life. He has taught me to face every difficulties of my life. I have realized that the greatest reward comes from those jobs which we fear the most. The lessons are not only for the same kind of situation, but I have learnt to apply those lessons in different aspects of the life. Today when I think about that situation, I feel positive that I have learnt a lot from that event. These lessons will help me in the future in different ways. Thus, from the whole essay, it can be concluded that difficulties make a person more perfect and make them the ability to face any situation in life. References Berger, A. (2016). Personal reflections on the menopause journey.Journal of Family Planning and Reproductive Health Care,42(3), 225-225. Charon, R., Hermann, M. N. (2012). A sense of story, or why teach reflective writing?.Academic medicine: journal of the Association of American Medical Colleges,87(1), 5. Choy, S. C., Oo, P. S. (2012). Reflective Thinking and Teaching Practices: A Precursor for Incorporating Critical Thinking into the Classroom?.Online Submission,5(1), 167-182. Kurunsaari, M., Tynjl, P., Piirainen, A. (2015). Students Experiences of Reflective Writing as a Tool for Learning in Physiotherapy Education. InWriting for Professional Development(pp. 129-151). Brill. Molina, L. M. (2013). The Relevance of Difference: Personal Reflections on the Role of Diversity. Moon, J. A. (2013).Reflection in learning and professional development: Theory and practice. Routledge. OLoughlin, V. D., Griffith, L. M. (2013). Reflective writing highlights improved student metacognition in an upper level undergraduate anatomy course.The FASEB Journal,27(1 Supplement), 957-1. Ryan, M., Ryan, M. (2013). Theorising a model for teaching and assessing reflective learning in higher education.Higher Education Research Development,32(2), 244-257. Wood, M. (2013). Some personal reflections on change... The past and future of cartography.The Cartographic Journal. Zipf, G. K. (2016).Human behavior and the principle of least effort: An introduction to human ecology. Ravenio Books.

Pro Clean Case free essay sample

Pro Clean’s owner has more than 15 years of experience, has good reputation in Knoxville and has established a sustainable customer base. The company offers good service at considerable price, and maintains good relation with its past customers. Weaknesses: The Company has many problems in its marketing, management and accounting systems. It tries to reach out to customers from every segment, and probably exceeding its capacity. The company’s staff has very limited skills in sales, can only approach certain group of customers, and has ambiguous responsibility in day-to-day functions. Lastly, the company is financially weak, due to poor financial management. This is likely to be the problem to their higher operating cost and cash flow problem. Opportunities: Given the current environment, Pro Clean has certain opportunities to survive in Knoxville. There is clear market segmentation, which to allows Pro Clean to avoid direct competition with competitors from other strategic group. We will write a custom essay sample on Pro Clean Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Threats: Pro Clean faces other competitors who offer similar or service at the same price, threatening its customer base. Also, a change in financial policy, such as an increase in interest rates, can threaten the survival of the company, given its current financial situation. (See Appendix C for the SWOT analysis table) Building Core Competency From our analysis in the previous segments, we advise Pro Clean to build its core competency in two dimensions: Customer Relationship in combination with an excellent cleaning service and a high quality. Valuable: By focusing and creating an unique relationship with its customers, Pro Clean can definitely be considered as a valuable company * Rare: Pro Clean will offer a wide range of extra services and supporting tools which aren’t offered by other cleaning companies * In-imitate: By providing innovative services, Pro Clean will enjoy a competitive advantage over its competitors. * Non-substitutable: Once become a member of the custom er base, customers will be offered an excellent service and loyalty programs. The better the relationship between Pro Clean and its customers, the higher the switching costs will be for the customers. Value Chain Analysis The following is a value chain analysis on what activities Pro Clean can do based on their core competencies, and also some of the other activities that they can improve on to give them a strategic competitive advantage: Primary Services: Currently, the service quality of Pro Clean is good and we feel that they can leverage on it, by adding on the hardwood floor cleaning service and improving their scheduling to suit the customers’. Sales Marketing: To grow the business, Pro Clean should focus on market penetration and increasing their revenue stream from its existing customer base. Increase penetration: * Referral programmes can be initiated by offering discounts to customers who refer their neighbours. * Wilson should also take advantage of the on-site estimate service by rewarding employees who bring in more of such jobs. Doing so should increase the closing rate, and increase sales. * Sales can also be improved by â€Å"advertising† the other services that Pro Clean has to offer. They can also get employees to ask customers if they need other services while they are on-site. * Pro Clean should also explore the possibility of expanding into the commercial business, as it is currently a greatly underserved market. Increase average customer spending: * As a large part of sales is derived from people seeing Pro Clean’s van being driven around the neighbourhood, Pro Clean can get technicians to drive the van around the neighbourhood more often to increase their visibility. They can also come up with a bigger range of packaged services to cross sell to customers. Support Infrastructure: It was identified earlier that Wilson is pretty weak in managing the finances of the company. Hence we recommend that he should outsource this part of the business to an accountant. In addition, we think that he should also move his operations back to his home office to cut costs. HR management: This is an area that also needs to be worked on in order to successfully implemen t the other plans. We think that a new staffing plan is needed. We propose that Turner should be re-hired as a technician for the skills that he already has and keep Scott as the sales/marketing manager. A detailed portrayal of the new organization structure can be found in appendix D. Vision Our aim is to become a household name, associated with high service quality, in the cleaning services industry with 100% customer satisfaction. Mission Statement Our mission is to provide the highest quality cleaning service to our customers, within the shortest response time possible at the convenience of our customers.

Why Erlitou Is Known as the Bronze Age Capital of China

Why Erlitou Is Known as the Bronze Age Capital of China Erlitou is a very large Bronze Age site located in the Yilou basin of the Yellow River, about 10 kilometers southwest of Yanshi City in Henan Province of China. Erlitou has long been associated with the Xia or early Shang Dynasty but can be more neutrally known as the type site of the Erlitou culture. Erlitou was occupied between about 3500-1250 BCE. During its heyday (ca 1900-1600 BC) the city included an area of almost 300 hectares, with deposits in some places up to 4 meters deep. Palatial buildings, royal tombs, bronze foundries, paved roads, and rammed earth foundations attest to the complexity and importance of this early central place. The earliest occupations at Erlitou date to the Neolithic Yangshao culture [3500-3000 BCE], and Longshan culture [3000-2500 BCE] followed by a 600 year period of abandonment. The Erlitou settlement began about 1900 BCE. The city rose steadily in importance, becoming the primary center in the region by about 1800 BCE. During the Erligang period [1600-1250 BCE], the city decreased in importance and was abandoned. Erlitou Characteristics Erlitou has eight identified palaces,  large-scale buildings with elite architecture and artifacts, three of which have been fully excavated, the most recent in 2003. Excavations indicate that the city was planned with specialized buildings, a ceremonial area, attached workshops, and a central palatial complex enclosing two rammed-earth foundation palaces. Elite burials were placed within the courtyards of these palaces  accompanied by grave goods such as bronzes, jades, turquoise, and lacquer wares. Other tombs were discovered scattered throughout the site rather than in a cemetery precinct. Erlitou also had a planned grid of roads. An intact section of parallel wagon tracks, 1 meter wide and 5 meters long, is the earliest known evidence of a wagon in China. Other parts of the city contain the remains of smaller dwellings, craft workshops, pottery kilns, and tombs. Important craft areas include a bronze casting foundry and a turquoise workshop. Erlitou is known for its bronzes: the earliest bronze vessels cast in China were made in the foundries at Erlitou. The first bronze vessels were made expressly for the ritual consumption of wine, which was probably based on rice or wild grape. Is Erlitou Xia or Shang? Scholarly debate continues concerning whether Erlitou is best considered Xia or Shang Dynasty. In fact, Erlitou is central to the discussion concerning whether the Xia dynasty exists at all. The earliest known bronzes in China were cast in Erlitou and its complexity argues that it had a state level of organization. Xia is listed in Zhou dynasty records as being the first of the bronze age societies, but scholars are divided as to whether this culture existed as a separate entity from the earliest Shang or was a political fiction created by the Zhou dynasty leaders to cement their control. Erlitou was first discovered in 1959 and has been excavated for decades. Source: Allan, Sarah 2007 Erlitou and the Formation of Chinese Civilization: Toward a New Paradigm. The Journal of Asian Studies 66:461-496. Liu, Li, and Hong Xu 2007 Rethinking Erlitou: legend, history and Chinese archaeology. Antiquity 81:886–901. Yuan, Jing and Rowan Flad 2005 New zooarchaeological evidence for changes in Shang Dynasty animal sacrifice. Journal of Anthropological Archaeology 24(3):252-270. Yang, Xiaoneng. 2004. Erlitou Site at Yanshi. Entry 43 in Chinese Archaeology in the Twentieth Century: New Perspectives on Chinas Past. Yale University Press, New Haven.

Business and society Research Paper Example | Topics and Well Written Essays - 750 words

Business and society - Research Paper Example e draft Norms mainly when these norms are imposed on corporations directly under international law and the duties of human rights that are provided by the state. On the other hand, the article contains a detailed conceptual empirical review of current international standard imposed on the business environment regarding the relation of businesses and society. The article reviews legal international norms that govern corporations globally as well as the voluntary initiative of businesses to its communities (Ruggie, 2007, p. 7). In conclusion, the article identifies strategies for establishing a framework to reduce gaps in administration and adherence to human rights by businesses. In attempt to minimize bias between globalization and transnational corporations, the Draft Norms incorporated ‘other business enterprises’ which are also affected by the draft. On the other hand, the draft exempted nationally operating businesses that have no connection with transnational corporations. Increasing in corporation network lead to establishment of parents and subsidiary corporation which have separate legal entities. Subsidiary companies are liable to laws distinct enacted in that particular country. However, the transnational corporation’s network is not directly governed by international laws. To this effect, a move to develop global legal standards for transnational corporations poses a major challenge. Transnational Corporation has greater influence on realization of rights than the state. The main objective of international laws is to provide a direct and uniform corporate responsibility to all corporations that are not enacted into domestic laws. In this perspective, the Draft Norm enumerated rights that the states have not recognized and some are still debatable at global level. On the other hand, the Draft Norms provides that not all rights pertain to businesses, but it provides no principled basis for making that determination. These rights are included and

Report on security (read attachmment) Essay Example | Topics and Well Written Essays - 2000 words

Report on security (read attachmment) - Essay Example Physiological and /or behavioural characteristics are two basis of biometric recognition system. Human characteristics used for biometric recognition system are based on parametres like: universality, uniqueness, permanence, collectability, performance, acceptability, and circumvention, Ofcom(2009). Furthermore, verification and identification are two modes in system operation. Few technical considerations in selecting a system are false accept rate or false match rate (FAR or FMR), false reject rate or false non-match rate (FRR or FNMR), receiver/relative operating characteristics (ROC), equal error rate or crossover error rate (EER or CER), failure to enroll rate (FTE or FER), failure to capture rate (FTC), and template capacity. Dynamic Air Parts plc is currently using swipe card sytem .Swipe card is a type of card capable of storing data by modifying the magnetism of tiny iron-based magnetic particles on a band of magnetic material on the card. The swipe card system is read by ph ysical contact and swiping past a magnetic reading head. An individually encoded pass card looks a like a credit card. The stripe on the back of the security pass card is a magnetic stripe, often called a magstripe. Typically, the data on an encoded security swipecard includes: 1. Name 2. ID # (social security number or other unique number) 3. Access level (where you're allowed to go) Next generation of magnetic cards - Smartcards. Smart Cards or Smartcards is the term referred to cards, made from plastic, with similarities in size, thickness and other physical appearance as plastic credit cards. It can describe chip card or integrated circuit card. Smart cards in addition have an Integrated Circuit (IC) Chip embedded in it. Smart cards are also known as IC cards and ICC cards. The amount of information can be stored in smart cards is much greater compared to magnetic stripe cards. Some of them can also be reprogrammed to add, delete or rearrange data. Compared to magnetic cards, sm art cards offer more advantages, such as: 1. They can be readily reconfigured. 2. They are reusable. 3. They give more security, thus reducing the risk of transaction fraud . 4. They are much more durable and reliable. 5. They allow multiple applications to be stored in one card. 6. It provides reduction in costs. 7. It has technical specification standards. 8. It gives security of information. 9. It has more organized information. 10. It has emergency information. 11. The process doesn't require paper. 12. One card can access multiple transactions. 13. It reduces fraud. 14. It has high memory capabilities. 15. It has the ability for on-site approval. 16. End-user only accessibility. Besides advantages, smart cards also have some disadvantages, such as: 1. It gives liability issues if stolen or lost. 2. The accuracy of information is small. 3. Lack of technology to support users . 4. It is potential hazard to data security since too much data is stored on one card if lost or stolen. 5. It is a potential area for computer hackers and computer viruses. Fingerprint Recognition Systems. A fingerprint contain a number of unique physical characteristics called minutiae, which includes cert ain visible aspects of fingerprints such as ridges, ridge endings and bifurcations (forks in ridges). Minutiae are generally found in the core points of

OP-EDs position Essay Example | Topics and Well Written Essays - 250 words - 6

OP-EDs position - Essay Example I agree with OP-ED’s position that the major factor that influences delinquency is poverty because social disorganization theory suggests that poverty is an important ecological characteristic that can decrease collective efficacy and informal social control.   Social disorganization theory supports that communities with high poverty rates tend to have high crime rates because poverty decreases informal social control that is important to raising children who can stay away from crimes and finish college.   Shelden shows the relationship between poverty and single-parent households where these households tend to have high delinquency rates because of low informal social control due to lack of good male role models (i.e. families without fathers) and poor supervision from single mothers who are both breadwinners and caregivers.   Weak informal social control can produce low collective efficacy that reduces the ability of families to prevent the spread of criminological cul ture in their neighborhoods.   Poverty can reinforce poor social cohesion which might affect the development and reinforcement of criminal behaviors. Aside from social disorganization theory, conflict theory argues that capitalism breeds crime through perpetuating poverty among the lower-classes of society.   This theory asserts that capitalism is an unjust economic system that produces poverty which creates crime.   Shelden provides statistics that blacks suffer from poverty the most, and if many blacks conduct crime, their poverty can be one of the strong predictors of their crimes.   Conflict theory argues that the poor might become criminals because they want to struggle against an oppressive system. Poverty can result to delinquency because colored youth from low-income families violate the norms and expectations of the upper class.   I am not saying that poverty rationalizes criminality, but it can impact delinquency if it contributes to decreases in informal social control and collective efficacy and if the youth feel the oppression that comes from their class and race/ethnicity and want to fight their oppression through engaging in delinquency.   

Depletion and consequences of mangrove forests

Depletion and consequences of mangrove forests Executive summary Globally, the Islamic Republic of Pakistan is recognized to have one of the largest mangrove forest covers in the world, protecting the lands from the viciousness of the open sea, and maintaining its productivity. In an agricultural based economy, a buffer against the sea is all the more important. Given the last few decades, the country has witnessed a startling decrease in the mangrove cover. Due to the felling of trees for its usage for fuel and other such purposes, the costal areas are witnessing a direct attack on the one and only protection it has against salination. Even though the government and various other organizations have initiated programs and projects to counter this growing menace, it seems that unless a massive overhaul is not taken, unless a massive change in the perception of the people is not executed, then we may witness a slow yet torturous destruction of the costal areas. This report explores the phenomenal importance the mangrove forest holds to Pakistan, their spread, species and location, the reasons behind its depletion and projects done to counter the mangrove depletion. Only praying and hoping for a miracle is not enough. We must act; we must do our part to protect our costal areas. For this purpose we have done extensive research from secondary sources of data including environmental journals, articles by activists and environmental researchers. Introduction Pakistan is a country rich in biodiversity. From rivers to the Arabian Sea, from the Indus Dolphin to the Himalayan Bear, we can see that ecology of Pakistan has given the right of life too many species. In the same way, where the land grows conifers and the like, the country was said to have one of the worlds largest mangrove forest. However, global warming, and with it climate change and human activities are adversely effecting the environment. Pakistans coastline stretches from Sindh to Balouchistan and was known as one of the worlds largest mangrove cover. This gives way to a great variety of marine life and was a source of income to the settlers of the coastal communities. They are the home of great biodiversity; however their depletion is resulting in use losses for the ecosystem. Cutting of mangrove forests for fire wood and construction by locals, drying river beds, inflow of pollutant and salination are a few basic reasons for this problem. The Pakistani population, be it elite or poor, all share a common perception, they will not act till the time complete and utter destruction is inevitable. Moreover, where there is a concern or an issue with regard to the environment, the masses display a completely lax attitude. The same is the case with mangrove forests. Now that we are nearly out of time, now that one of the worlds largest mangrove forests are diminishing day by day, the population has had a rude awakening. Pakistans sprawling fishery industry which many locals and businesses depend on may not be there in the next few decades. Let us explore as to the reasons behind this phenomena. Simply put, it is because we have exploited this resource to the extent that it is difficult to make up for what has been done to these forests by man himself. By intruding into the ecosystem through wrong practices they have disturbed the entire cycle of this part of the ecosystem. However, all hope is not yet lost. There are projects being conducted by the WWF and IUCN in coastal areas to make the locals more aware on how to help protect their environment and also by planning more mangrove trees. Being residents of a coastal city and seeing mangrove forests through out our lives, we hold more importance to his topic. Conservation and protection are keys to helping preserve this habitat. Global Deforestation and Causes It is not only Pakistan but globally that mangrove forests are facing a crisis. Some contributing factors are explained here. Population growth is considered as the biggest contributor world wide. Mangroves forests are being continuously reclaimed and converted in to Roads, ports, harbors, industries and urban setups etc. Also, the alternative use of mangrove forests as fish ponds generated high amounts of monetary gains in a very short time. Lack of government attention and overall lack of awareness in most countries has led to serious depletion. In addition, obscure regulations are either too complicated or inadequate to ensure the required conservation. The mangrove management agencies, mostly the local forestry departments, often do not have the adequate manpower and logistics required for the implementation of effective management. Mangroves of Pakistan Pakistan mostly has arid and semi-arid land with less than 250 mm of annual rainfall. The landscape is diverse consisting of high mountain systems, fragile watershed areas, alluvial plains, coastal mangroves, and dune deserts. Forests cover approximately 4.58 million ha (5.7 percent) in Pakistan. Of these, 0.132 million ha (less than 3 percent) are coastal mangrove forests. (Government of Pakistan, 1996) Pakistan is divided into 18 habitat types. Mangrove forests which are classified as one of them occur mainly in the Indus Delta and in a few patches westward along the Balochistan Coast. Mangroves cover approximately 129,000 ha in the Indus Delta and about 3,000 ha on the Balochistan Coast. The Indus Delta supports 97 percent of the total mangrove forest while the three pockets on the Balochistan Coast support the remaining 3 percent. . The Indus Delta is believed to have had as many as eight species, however most of which are now extinct in Pakistan. The Indus Delta is a vast area covering approximately 600,000 ha with a coastline of 250 km, mainly bordering the city of Karachi in the northwest. The Delta is also quite diverse comprising of 17 major creeks, numerous minor creeks, mudflats, and 129,000 ha of mangrove forests. The Indus River that flows through this Delta is the source of fresh water. 95 percent of the mangroves located in the Indus Delta are of the species Avicennia marina. Very small patches of Ceriops roxburghiana (Rhizophora family) and Aegicerias corniculata (Myrinaceal family) are found near the mouth of the Indus at Keti Bunder The 800-km long Balochistan coastline Mangroves occur in relatively protected lagoons and bays. The three pockets of mangroves occur at the following locations: Miani Hor: 95 km from Karachi, the lagoon covers an area of 7,471 ha Kalmat Khor: 315 km from Karachi, the lagoon covers an area of 10,216 ha Gawatar Bay: 515 km from Karachi, the bay covers an area of 26,316 ha Miani Hor is a swampy lagoon on the coast in the Lasbela district where the climate is very arid, with less than 200 mm of rain a year. The sources of fresh water for Miani Hor are the seasonal run-off rivers of Porali and Windor. The nearest river to the other lagoon, Kalmat Khor, is the Basol River, which runs 15 km east of Khor. Gawatar, the third site, is an open bay with a mouth almost as wide as its length. Its freshwater source is the Dasht River, the largest seasonal river of Baluchistan. Sonmiani Bay near Miani Hor houses three main villages -Sonmiani, Damb and Bhira where a total of about 7,000 people live. Almost every family here depends on fishery activities. Sonmiani houses a considerable Hindu community, which lived here for centuries peacefully with the majority Muslims. The Hindu families are not involved in the fishing itself; many of the men, however, are fish traders. Sonmiani originally meant City of Gold. Once, people in this region were so rich they paid their taxes in gold. The prosperity stemmed largely from the abundant fish catches. Also, small amounts of gold were found in the region. Fayyaz Rasool, the young and passionate conservation officer of the WWF mangrove conservation project. The population of the Kalmat area is approximately 2,000. 95% of them are fishermen and belong to Kalmati and Sanghoor clan/tribes. The average monthly income of the majority of the household is about Rs. 3,000/month. Education in the area is very low and only about 5% of the population can read and write while almost all of the womenfolk are illiterate. The human population in and around mangrove forests is about 1.2 million. Nearly 900,000 people reside in the Indus Delta and 300,000 on the Balochistan Coast. The number of households is estimated to be about 140,000 in the Indus Delta and 30,000 on the Balochistan Coast. Over 90 percent of the population is directly or indirectly engaged in fishing. High returns associated with fishing are causing rapid population growth. On average, the population in the coastal areas has been growing at a rate of 6 to 8 percent annually over the last ten years. Migrants from other areas of the country, Bangladesh, and Burma, who come mostly to the Indus Delta, have contributed to this growth. Importance of Mangrove Forests So why are mangrove forests so important to ecology? Well, Mangrove forests are not just a harvesting ground for mosquitoes but it is considered to be an important productive ecological system that serves both the marine life and human beings. Many diverse species of fish, crab, shrimps and mollusk inhabit mangrove forests. Also, coastal birds use the mangrove canopy for nesting, roosting and feeding that further ads up to the vast ecosystem of these forests. A team of researchers have noted that the woody coastline-dwelling plants provide more than 10 percent of essential dissolved organic carbon that is supplied to the global ocean from land (ScienceDaily (Feb. 27, 2006)). Mangroves serve as nursing grounds for juvenile fish with refuge from large predators. The roots provide these fishes camouflage, as well as food till they do not become of a mature size. Another function of this amazing species is that they are important in protecting the coastal areas from tsunamis. The dense root systems trap sediments coming from rivers creating a wall against high wave events. They even protect these sediments to reach other marine habitats such as coral reefs which need clear water to survive. Mangrove wood is highly valuable as it is resistant to rot and insects. This creates a commercial use for these forests by indigenous coastal communities that rely on this wood to for construction as well as fuel. It also serves medicinal purposes and fodder for their livestock. Mangrove forests, if given the importance, serve as great tourist attractions from its coral reefs and sandy beaches, but surprisingly only few countries have recognized the tourist potential of their mangrove forests. This is where the new awareness of ec-tourism can help. Causes of Mangrove Depletion So far we have discussed the importance of mangroves, the current situation in Pakistan and the importance of mangroves with respect to Pakistan. Now we focus on the causes of depletion of mangroves in Pakistan. One of the major causes of depletion of mangroves in Pakistan is the same as we have seen world wide, that is, the expansion of human civilization that leads to deforestation. We are progressing at a very high rate but that does not mean that we ignore the natural gifts that nature has provided us with. We must learn to live with nature in peace rather than destroying it, that to for our own good. Talking about Pakistan specifically, there is a clear case of mismanagement. This was highlighted in a workshop conducted in Islamabad (3rdJuly 2009) where this issue was raised with regard to the role of government, which was criticized for not protecting mangroves forests in the Sindh coastal area. It was discussed that there is a constant degradation in the mangroves of Sindhs coastal area due to the governments negligence and as no clear strategy was devised for their conservation. It was argued that apart from the lack of surveillance and expansion activities, the conflict of owner ship of such land is also a huge contributor to the present condition. There have been long pending cases of how and to whom to the areas belong, still there is no clear answer and the lands are left unattended. Changes in the expansion of sand dunes, non-flow of fresh water into the sea, and unchecked cutting and sale of mangroves have been contributing to the depletion of mangroves. When this cuttin g is done on a large scale it is usually for the purposes of reclaiming the area into land. Sadly, it is the authorities that are doing this for the government. However it is still unclear whose jurisdiction this falls under, the Karachi Port Trust or some other, and therefore who will administer. The inflow of untreated sewage into the swamps is growing day by day as well and there is no main authority to gauge and administer this. Thus illegal work continues and there is no one to manage it due to lack of coordination amongst the departments. Consequences of Deforestation The mangroves plantations are the breeding grounds for thousands of species which thrive in a combination of saline and freshwater reservoirs. Due to illegal cutting and grazing the mangroves are rapidly vanishing, only four species have been spared out of the original eight. However despite the local externalities, the reduced flow of freshwater is the major reason behind their destruction. The pace of devastation has dramatically increased over the time which is alarming. Obviously, their destruction is directly linked to the low catch of fish and shrimps. At least 10 MAF of freshwater downstream the Kotri barrage is needed to rehabilitate the region if we desire to fish in the same manner. At present, the greatest threat to mangroves worldwide is the farmed shrimp industry. Mangroves are natural nurseries for shrimp, and this industry destroys the mangroves by cutting them in wide swaths to make room for artificial ponds. These ponds are closed off to prevent the shrimp from swimming back to the sea. Without the natural cleansing of the tides, the ponds soon become polluted and laden with chemicals added by the farmers. Although not all farmed shrimp are raised in this environmentally destructive manner, in some countries this type of farming predominates. If current trends persist then entire biodiversity of the area would be lost, also leading to serious social and economic repercussions. Over 90 per cent of the population of Keti Bunder is illiterate and lives well below the poverty line. If the mangrove forest is exhausted not only that area would be vulnerable to cyclones and tsunamis, but also innumerable fishermen would loose their livelihood and their way of life hence its vital for the eco-system without which this fragile habitat would fall victim to extinction. Every monsoon, fishermen suffer damages due to rising sea tides. However, there was no help ever from any official quarters. Most fishermen in the affected creek areas spent the night in boats as many houses were inundated in front of their eyes and their precious belongings were lost, many have shifted to the inland area of Babu Dablu village near the Keti Bunder Town from Chaan and Hajamro creeks a few years ago. Though the coastal area faces a number of problems, the foremost is the lack of drinking water supply. Keti Bunder has no direct line for drinking water while official work on the same continues at a snails pace. Water is brought in through tankers and is sold for Rs1000 to Rs2000 a trip. Landlords buy water; some store it in their tank, which is then supplied to inland and creek areas. Four to five gallons of water is sold at Rs25 to R30. Middlemen, who give credit to fishermen on interest and then continue to exploit them for generations, are also supported by landlords. Keti Bunder fisherman facing sea intrusion which has become faster in recent decades, has swallowed up 28 dehs (settlements) out of the 42 and the population has been displaced thrice. Abject poverty, disease and government apathy have left the people hopeless and almost the entire population has been hooked to gutka. Even women and children are not free of the addiction. Some non-government organizations are doing their bit, but that is too little to improve the lives of thousands of people. What is there to live for? Gutka is a big relief. It helps us to get rid of hunger, pain and the agony and weakness of illness, said another fisherman. About the exploitative tactics of the middlemen, he said these people provided poor fishermen with loans for meeting travel expenses. Things were not that bad when I was young. We used to have a good catch and lived a healthier life. Now, its difficult even to feed children during off season, said Mohammad Hasan, an old man with poor health and eyesight. My eye problem has spread to such an extent that I cant even see now. I went to a doctor in Gharo, but I couldnt continue the treatment since I didnt have money. I spend my entire day sitting on the chair listening to surrounding voices and, at times, reminiscing bygone days. Reforestation of Mangroves In Pakistan there are currently different organizations working towards reducing the negative impact caused by the people on the mangrove ecosystem. Pakistan Fisherfolk Forum (PFF) is a civil society organization that envisages change. To change the policies and practices of the state and its institutions in Pakistan, regarding the fisheries sector, would highlight sustainable fisheries policy that will empower the fishers and will ensure the preservation of natural resources which are depleting in abundant quantity. Organizations such as the IUCN (International Union for the Conservation of Nature), WWF, the World Bank, the Forest Department budgets and the National Mangrove Committee of Pakistan are working for the reforestation of mangroves. In addition to that studies on the mangroves are being encouraged. In 1980, the Commission of Ecology of the IUCN created a group to collate existing information on the status of mangroves globally for using it in the management, guidance and conservation of this natural resource. The focus of these programmes is to initiate a development strategy in order to save the mangroves from the hazards of human activities. There is also an emphasis on the availability of alternatives for the villagers who are dependent on these forests for fuel and fodder. About the WWF intervention under the Indus for All Programme, a number of initiatives have been taken with community support. They included setting up of five wind turbines in coastal and inland areas, mangrove plantation, uniting villagers under community-based organizations and provision of boats with water tanks that feed four villages. Medical camps and workshops for awareness-raising had also been held. In 1985, the government initiated a programme for replanting of mangroves. The IUCN- Pakistan, the UNDP/UNESCO, Regional mangrove project, and the Sindh Forest Department were involved in this project. More than 9,000 hectares were planted around the Indus Delta. A survey that gauged the dependence of local people on these mangroves showed that about 100,000 people depended on them. They lacked many facilities and even did not have proper drinking water. In response to the survey the IUCN-Pakistan initiated a mass plantation in the coastal villages. The purpose of the programme was to establish wood lots and to create an alternative source of fuel and fodder for their animals and reduce their dependence on the inter-tidal mangrove. The villagers were given technical support to grow these plants in their own vicinity. The local villagers maintain these plantations at present. Conclusion: It is disappointing to see Pakistan lose such a great gift of nature. However, there is still some time to cope with the damage that has been done. There are projects happening on a small scale but more has to be done, especially from the federal level. Mangrove cover is almost 132,000ha, and the coastal areas are still home to a great number of people, many of them indigenous. In a recent project by the WWF 541,176 mangrove saplings were planted by 300 local fisherman volunteers in one day, they broke the previous record of 447,874 tress planted by India(Posted:16 July 2009,WWF.org ) This was a great initiative taken up by the WWF and formed a healthy competition between the two countries. What was even more interesting about this project and should be followed is that it involved the local people into something that made them involved with their environment and for their benefit and that of the eco system. However, unfortunately the government is still not trying to work on a system to generate the maximum, in a better, more environmentally friendly way. Even though, if this area is looked into and invested in, it could be an even greater industry, with a bigger contribution to the GDP, as well as help in the socio-economic development of the area. The main form of earning in these local indigenous areas is fishing. However, over the last few years this has diminished as the number of fish in the sea has been becoming lesser because of the causes stated above. This is disrupting the lives and livelihood of these people as many are planning to give up this occupation and migrate to the cities for a better livelihood, including the women. It is our duty as contributors to this countrys environment to conserve these forests not just for our selves or our future generations, but also for the marine life that depends heavily on these plantations. Conservation of these mangroves is essential for the increasingly polluting environment of our society and it lies upon the shoulders of both the government and the locals to find ways to sustain this habitat in our country. Citations: http://bcrc.bio.umass.edu/vifishandwildlife/Education/FactSheet/PDF_Docs/28Mangroves.pdf http://www.sciencedaily.com/releases/2006/02/060227123154.htm http://www.panda.org/about_our_earth/blue_planet/coasts/mangroves/mangrove_importance/ http://www.wwfpak.org/pdf/tp_vdp_kalmat.pdf http://www.wwfpak.org/pdf/forest_mangrove_rcpakistan.pdf http://assets.panda.org/downloads/pakistan.pdf http://www.pff.org.pk/ http://www.pakissan.com/english/news/newsDetail.php?newsid=8189 http://www.fao.org/forestry/docrep/wfcxi/PUBLI/V6/T386E/1-3.HTM http://www.wwfpak.org/foreverindus/pdf/newsnevents/inpress/dawn220109.pdf http://www.dawn.com/2008/07/04/local11.htm http://www.panda.org/about_our_earth/about_freshwater/freshwater_news/?170461/WWF-rewards-Pakistan-for-tree-planting-world-record_sc=1

Aeronautical Engineers Essay example -- Papers

Aeronautical Engineers Description Aeronautical engineers apply the principle of science and technology in work with highly sophisticated products such as aircrafts, missiles and space satellites. They usually specialise in research, design manufacture and production, or the management of maintenance programs Qualifications required The usual qualifications for entry into this career is a degree. However, it may be possible to enter with an HND or HNC. Entry to a relevant engineering degree with: * 2/3 A-levels with GCSEs (A-C) 2/3 in other subjects * A relevant GCSE in a vocational subject or Intermediate GNVQ may be acceptable as an alternative to academic GCSEs * At A level, Maths and Physics are often preferred and may be essential. Equivalent qualifications such as an Edexcel (BTEC) or National Certificate or National Diploma or a Vocational A level (Advanced GNVQ) may be acceptable, it may also b advisable to check the prospectus. 1 A-level with 4 GCSEs (A-C). At A level, maths or physics is preferred. Again, equivalent qualifications are usually acceptable. Skills and Qualities necessary * You must be able to combine an analytical, logical approach with creativity and imaginations to solve problems * Engineers must be able to work as part of a team. The ability to encourage other peoples ideas is important, and you must aslope be flexible and able to compromise. You will need strong communication skills to write reports and to explain complex engineering information to people from non-technical backgrounds. * You will need organisationa... ...rlines, the Armed Forces and the Ministry of Defence. Some Aeronautical Engineers apply their knowledge of Aeronautical in other areas, for example, in companies that make vehicles such as cares, trains and hovercrafts. You can also work in the communication industry, dealing with satellites, or in construction, dealing with high, winds blown structures. Contacts EMTA, Engineering Careers Information Service (ECIS), Emta House, 14 Upton Road, Watford, Hertfordshire WD18 0JT. (Freephone: 0800 282167)] Telephone :01923 238441 Email: ecis@emta.org.uk Website: www. Enginuity.org.uk Employer Engineering and Physicals Sciences Research Council (EPSRC), Polaris House, North Star Avenue, Swindon SN2 1ET (Award) Telephone :01793 444100 Email: infoline@epsrc.ac.uk Website: www. epsrc.ac.uk