Marketing Strategy of Mcdonalds - 1992 Words

Introduction: McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was†¦show more content†¦1. Product It is known that most products go through a ‘product life cycle’, which sees all kinds of product will eventually go to the ‘decline’ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonalds constantly works to satisfy customers by developing new products to appeal them. For example, McDonalds introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonald’s added a new product line named ‘great taste of America’ so as to attract young customers. (UK McDonald’s, 2012) 2. Price As we all know that customers draw their own mental picture of what a product is worth, therefore, it is important for McDonald’s to know the customer’s perception of value. (Brassington and Pettitt, 2006) McDonald’s will change their product price time to time based on the result of the marketing research, and offer the most reasonable price for the customers. 3. Promotions Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion. 3.1 Advertisement Advertisement is conducted on TV, radio, website, poster site, and all kinds of media thatShow MoreRelatedMcdonalds Marketing Strategy1136 Words   |  5 PagesMarketing Principles Individual Assessment, Part 1 Company: McDonalds Corporation McDonald’s is the world’s largest fast-food restaurant chain. It has more than 32,000 restaurants in over 100 countries, generates sales revenue of over $ 60billion and services over one billion customers every year (over 58 million customers daily). Question 1: In a highly competitive business environment most companies have moved away from mass marketing and toward target marketing, identifying market segmentsRead MoreMarketing Strategies of Mcdonalds3677 Words   |  15 PagesAcquisition and Retention Group RITABRATA GHOSH (316) M.S. 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The History and Development of Assessment and Evaulation

Assessment and Evaluation, Definition, History and Development† Introduction In this short essay we will define â€Å"Assessment and Evaluation†, we are going to compare several definitions found in diferent books and web pages. We will be writing about the history and development of â€Å"Assessment and Evaluation† and how it is very important for the counseling profession. As we will later reasd in this essay, assessment and evaluation are two terms with different definitions and sometimes is used as the same word, but in counseling they are used together. Then we will discuss about â€Å"The role of Assessment in Counseling†, this is an important topic because assessment is an integral part of counseling, therefore practicioners should be competent in this area. We will begin this essay defining Assessment and Evaluation, let’s review three definitions found in three different sources: In their article â€Å"Multiple Assessment Methods and Sources in Counseling:Ethical Considerations† authors Leppma, M. and Dayle, K. define Assessment as: â€Å"the systematic process of gathering information about an individual in order to make decisions or inferences about that person (American Educational Research Association [AERA], American Psychological Association [APA], National Council on Measurement in Education [NCME], 1999; Haynes O’Brien,(2000)†. This definition seems to be a short definition compared to gatheringShow MoreRelatedCase Study : Bridge Based Management1460 Words   |  6 Pagescapacity to evaluating least plan prerequisites for plague level of administrations. [Engineering Management] Problems Associated With Bridges Development Accidents A substantial number of extensions falls as they`re been constructed, which may appear outlandish. Tragically history has that the most dangerous development mischances is amid development of a bridge. A case is the 1907 of the Quebec Bridge[John Deans, 1907] that crosses St. Lawrence River shows and proof of designing error. (Ed Grabianowski

Tma B322 Free Essays

Question 1 A) Innovation is about finding new or better method of making something, a product or a service. Innovations are born due to several reasons . Peter Drucker has outlined seven sources of innovative chances or opportunities . We will write a custom essay sample on Tma B322 or any similar topic only for you Order Now I am going to identify them below. 1. Unexpected happenings, as a sudden event that can be a indication of a distinctive chance for innovating or entrepreneurship. 2. Incongruity, as the divergence between what everyone think of a thing and the reality of it , this difference can create an innovation. 3. Innovation born when a new process is needed is a chance to fill the gap and create something new. . Changes happened to the industry structure can be a possibility for an innovative product to pop out 5. Demographics change such as population size, employment level and income ranges. 6. Perception variation along with mood and meaning of general assumptions can form an innovation. 7. New knowledge acquired based on fresh advances in scientific and technological fields can produce new goods to the market. [Tetteh,2008] Gary was a risk taker, his innovations were the result of unexpected happenings that combined with his great mind generated new and interesting products. It is said that his first step of being innovative and risky was an end result after reading a newspaper ad about the availability of large quantities of powder soap. He evaluate the news as a great one since the countries was just getting out of a war state and people will find this product pretty attiring. This unexpected happening has made Gary a deal that created a tiny wealth of a 30,000$ at that time when he contacted the right people and informed them about his product and made the sale from scratch. Word count: 288? B) According to Schumpeter, innovation is the process of introducing new products in addition to techniques to the market. These products need to be new or radically improved. Schumpeter identified five types of possible innovation: 1. Producing new kinds of goods or modifying the of attributes of the existing ones. 2. Introducing new way of production which might be based on innovative technical and scientific findings. 3. opening new market 4. Using new resources and raw materials in the inputs. 5. new organization of production and industry . What Gary has done is finding products and making them more attractive by adding some options or features to them, what he said about his products is that there are normal products with a twist. This twist can be new look or design or new attributes added to them. We can see that Gary’s type of innovation is product innovation, which consists of changing a feature or a look of an available product. Furthermore, Gary as an adventurer has introduced new products from toys and other amusing stuff to the market. For example: the plastic farm of ants , the spud gun and the fly cake which have made great successes and rewards. For instance, he released balloons that were designed as giant animals , this change in the look of the balloons attracted people and made them buy them in huge quantities . Mixing his original ideas with the product that is presented have resulted in new product that is a real money maker. Word count: 251? Question 2 A) Gary as shown in the case is a very successful entrepreneur. He combined great traits of successful and honored men in the business world. Gary was a normal person who hasn’t a degree in business but what he has is the idea and the initiative to take this idea to the last level and making it worthwhile. He has marketing skills, he knew what attract customers and also he knew how to convince people to buy his products that were not ordinary products, but with his skills and creativity he changed the actual product and made it more appealing in the addition of the fun part for ex: animal look balloons and plastic ant farm. Gary forever looked for high accomplishments and wanted to achieve his dream to be a millionaire from the beginning and he reached his goal. [Davison,2008] Being an ambitious person who is to a great extent motivated towards success, knew how stay focused and identify the opportunity when he sees it as he did when reading the soap powder availability in the market and took risk to make his first great sale, that showed how clever he was by perceiving this opportunity and evaluating it to decide that it will be a great offer for people after the war. Having the mental ability to think in an intelligent and creative way for doing all kinds of business while keeping his eyes on the objective and not losing the energy however remaining persistent to take risks and new challenges by introducing high number of innovative products to the market without fear of failure are the reason behind the enormous success of this inspirational entrepreneur. Word count: 276 ? B) An entrepreneur is a person who has the potential to do something different. Being an entrepreneur is about having the right skills and the right idea along with the right experience and in the end being able to generate a totally unique innovation Gary as an entrepreneur is a risk taking individual who enjoys taking the chances and entering uncertain situations to do business. Many characteristics that he owned helped him be the entrepreneur he is now. The many experiences he has from his childhood, in hi father grocery’s store and the experience he gained in the army and combining them all together taught him that being risky can be quite fun and very profitable. Furthermore, having an idea and staying focused on the goal of making that idea an innovative creation next to realizing good opportunities and chances for a fresh venture were strengths for Gary and reason behind his success. Having the potential is about generating ventures and succeeding from scratch, the entrepreneur is innovative and inventive and knows how to develop his ideas and turn it into a success and money. Gary is self confident and multi-skilled, he didn’t focus on one field for business, and his interest was in marketing. He still remained confident when he faced of difficulties and failures and discouraging circumstances. Gary gathered in his personality the potential to be a successful entrepreneur. The risky trait, the experience, the intelligence, the initiative, the creativity, the know-how, the complete commitment and dedication to achieve his objectives. Word count: 252 ? Question 3 Innovation is spreading vey fast in the economic world. Innovation permits nations and countries to grow rapidly better than cultures that aren’t adopting innovation. Acquiring ideas of technological and innovation is actuality important for achieving organization’s competitive advantage. Everett roger has discussed the importance of customers adopting and using innovation, since customers are the most vital part of the business process. That is what the purchasing pathway network that includes several stages of introducing the products until the consumer purchase them . The purchasing network perspective got great interest from different business people, among managers, consultants, and decision makers are aiming to promote the innovative capability for organizations. Firstly innovators asses what is needed and wanted under the competitive pressure and the need to produce different products. After that it comes releasing the product, making the ads for it to attract new customers and position the image of the product in the mind of customers to make them move and buy the product. Mankin, E 2007] People are divided into several levels of innovation adoption , some of them are innovators who like to purchase the product first, and then comes the later adopters who wait for another people to try the product before them because they fear it will not satisfy them for example purchasing an iphone The purchasing pathway network is greatly advised for organization or firms when designing a project since the innovator need to know that people’s percep tion of the innovative product differ where there is a crucial need to identify different users adoption behavior. Word count: 255 Question 4 The six markets model illustrates the view of where the marketing of goods can be applied. The six domains appearing above are the ones that organizations direct their marketing strategies by. Those markets are: the referral market where the organization has good communication links with some experts and professionals in business world who can recommend others regarding purchasing products and other decisions. The supplier markets, recruitments markets, influence markets and internal markets or employees. For example The Word of mouth communication can be recognized as a valuable method in the marketing mix. Each of these interactions must be managed with a strategic plan. Gary’s marketing activities were shown firstly when he marketed the powder soap from the supplier market and offered them for people he already met (referral market) and he succeeding in making the deal . Then he used the mail-order business and published an ad in the newspaper, and customers saw the ad and were attracted by it (customer market). He introduced also new products in national trade fairs also considered as customers market. He has set up a billboard next to his house that declared the image and the marketing intelligence he had. Big companies and executives were attired by the billboard and became known among businessmen. Moreover, Gary has published two books that showed his knowing in promoting his experiences and stories to his students( internal markets). SO we can see that Gary has used the whole framework of the six markets in his business life. That helped him becoming successful and a winner in the entrepreneurship and marketing world. Word count: 263 ? References Davison, ED 2008, ‘Social Entrepreneurship’, Social Entrepreneurship — Research Starters Business, p. 1, Research Starters – Business, EBSCOhost, viewed 7 May 2012. Mankin, E 2007, ‘Measuring Innovation Performance’, Research Technology Management, 50, 6, pp. 5-7, Research Starters – Business, EBSCOhost, viewed 7 May 2012. Tetteh, VA 2008, ‘Entrepreneurship Business Planning’, Entrepreneurship Business Planning — Research Starters Business, p. 1, Research Starters – Business, EBSCOhost, viewed 7 May 2012. How to cite Tma B322, Essay examples

Human Resource Management Planning and Reproduction

Question: Describe about the Human Resource Management for Planning and Reproduction. Answer: Introduction According to OLoughlin Griffith (2013), reflective writing is a kind of writing which helps a person analyze the past events of life and take lessons from those events so that they can be helpful in the future. Reflective writing does not only mean to put the past events in writing, but reflective writing is lot more meaningful than that. As per Charon Hermann (2012), writing descriptions about the past events does not fulfill the demand of reflective writing if they are not critically analyzed. Critical analysis of past problems provide clear picture of what is needed to be done in future to avoid those problems. Thus, there is a lot of importance of reflective writing in a persons life (Kurunsaari, Tynjl Piirainen, 2015). The main aim of this report is to create a link between reflective writing and one of my past life events. For this report, I have chosen one of my past life events and have expressed my reflections about that event. The Event I am going to share one of my most important events of my life. This event has helped me in many ways. I am a student of management. I have completed my Masters in Business Administration (MBA) couple of years ago. However the journey of completing my MBA was not an easy one. I have faced a lot of difficulties at that time from different sides. One of the difficulties was the sanction of my education loan. My family was facing some financial crisis at that time and I had to go for education loan to study MBA. The problem was that the sanction of that loan is a very complicated process. My college referred my name to the bank for my education loan, but still I had to face some major problems at that time. As education loan does not need any guarantee, my father was the second applicant of my loan. Some documents were needed of my father and mine at the time of the sanction of the loan which included the trade license of my fathers business; but due to some reasons, the trade license w as not available that time. Thus, as a substitution, we had been asked to provide an income certificate of my father from Sub Division Officer (SDO). The Experience That time was the hardest time of my life. There were many reasons that made me the most frustrated person in the world. The sanction of the loan was not the only problem, there were many incidents were going on in my life. The session was already started and I had to commence my classes. The main problem was with my fathers income certificate from the SDO. It was a lengthy as well as complicated process to obtain the certificate from the SDO. One cannot directly go to the SDO for the certificate. There was a hierarchy. One must obtain an income certificate from the local councilor. After that, that certificate has to present to the chairman of the municipality to get another certificate. Then the certificate from the chairman needs to present to the Chief Officer of the Municipality and after examining that, the Chief Officer issues another certificate. This final certificate needs to be presented to the SDO and after examining that, he will issue the final income certificate. I had to go to various government offices and banks for this purposes. As I stated earlier that my MBA classes were already started, I had to miss a lot of classes to get the income certificate. Eventually, this total process was hampering my study as well. At that time, I went to a lot of people for support and help, but what is get is rejection. That means they refused to help me on that particular problem (Ryan Ryan, 2013). My Thoughts and Feelings All those incidents made me very much de-motivated at that time. Doing MBA has been the greatest dream of my life. After completing my graduation, I was very much eager to do the post graduate in business administration. My dream of doing MBA was at stake while I was facing all those difficulties. I did not know exactly what needs to be done to get those problems resolved (Zipf, 2016). I was frustrated as well as tremendously de-motivated. I was facing failure so many times that I have never faced before. I used to think about these matters all time and it made me detached from all my relatives and friends. At one point, I had considered that I would not be able to complete my MBA due to not sanction of my education loan as we did not had the financial power to complete my MBA without the support of anyone. I had tried other ways so that the loan can be sanctioned without the income certificate from the SDO, but all went in vain as there was no replacement and substitute of that docu ment. At that time my father came to the rescue. Then he took all the maters in his hand and resolved all the issues. My father is not a rich man, but what he has is the tremendous will power. He always says me to believe in myself and keep faith on God. He also faced a lot of difficulties, but he never gave up. As a result, he actually did it and obtained the income certificate from the SDO. His never die attitude made the whole thing possible. My Reflections Standing today, I can see the clear picture of the past that what I did in the past about that event. This particular event of my life has taught me a lot of lessons. In this section, I am trying to connect my learning with my life. One of my natures used to be that I gave up easily. Whenever I faced any problem, I got panicked easily before. This is the reason I had to face a lot of difficulties at that moment (Wood, 2013). I needed to think the problem calmly and should arrange the routine accordingly so that I do not have to miss any classes. I could not do it because I was scared of losing my dream and that fear made me frustrated and unorganized. Another aspect was lack of confidence. I have learnt from my father that confidence is a crucial factor in success (Molina, 2013). My father was always confident to resolve that problems, but I was not. This is the reason that I had to face failures in that issue. However, we all know that failure is the key to success. I have learnt a lot from that particular event. It has changed the way I used to look at the world. First of all, I have learnt from my father that confidence and self-believe is an important factor which a person must have to become successful (Cho y Oo, 2012). It is very essential to be calm at the time of any crisis. The situation become nasty if one fails to stay calm at the crisis time. Every problem has a solution and one needs to think calmly to get the solution. This particular problem has taught me to face every problem in life. There will be more problems if someone runs away from the problems instead of facing them. These lessons have been helping me in every aspect of my life. I have recognized some hindsight while I was in the problem situation. There is always someone to help you or show you the right way to accomplish a job (Moon, 2013). My father is the one. I should have consulted with him earlier. Then I did not have to face those difficulties. On the other hand, there were some people who could show me the easiest way to solve the issue. Thus, whenever I face any problem, I try to find out the people who can be real help to me. The most important lesson is that every problem has solution as problems are ther e to be solved. We need to find out the solution of the problems rather being scared of them (Berger, 2016). Conclusion Life is all about ups and downs. A life without difficulties is not a life. Even the heartbeat of a person shows ups and downs; the line becomes straight means the death of a person. What I have discussed above, is the toughest phase of my life so far. I have overcome that situation with the help of my father. He is the idol of my life. He has taught me to face every difficulties of my life. I have realized that the greatest reward comes from those jobs which we fear the most. The lessons are not only for the same kind of situation, but I have learnt to apply those lessons in different aspects of the life. Today when I think about that situation, I feel positive that I have learnt a lot from that event. These lessons will help me in the future in different ways. Thus, from the whole essay, it can be concluded that difficulties make a person more perfect and make them the ability to face any situation in life. References Berger, A. (2016). Personal reflections on the menopause journey.Journal of Family Planning and Reproductive Health Care,42(3), 225-225. Charon, R., Hermann, M. N. (2012). A sense of story, or why teach reflective writing?.Academic medicine: journal of the Association of American Medical Colleges,87(1), 5. Choy, S. C., Oo, P. S. (2012). Reflective Thinking and Teaching Practices: A Precursor for Incorporating Critical Thinking into the Classroom?.Online Submission,5(1), 167-182. Kurunsaari, M., Tynjl, P., Piirainen, A. (2015). Students Experiences of Reflective Writing as a Tool for Learning in Physiotherapy Education. InWriting for Professional Development(pp. 129-151). Brill. Molina, L. M. (2013). The Relevance of Difference: Personal Reflections on the Role of Diversity. Moon, J. A. (2013).Reflection in learning and professional development: Theory and practice. Routledge. OLoughlin, V. D., Griffith, L. M. (2013). Reflective writing highlights improved student metacognition in an upper level undergraduate anatomy course.The FASEB Journal,27(1 Supplement), 957-1. Ryan, M., Ryan, M. (2013). Theorising a model for teaching and assessing reflective learning in higher education.Higher Education Research Development,32(2), 244-257. Wood, M. (2013). Some personal reflections on change... The past and future of cartography.The Cartographic Journal. Zipf, G. K. (2016).Human behavior and the principle of least effort: An introduction to human ecology. Ravenio Books.